New Magazine

Philadelphians laid out 25-c- and purchased The Philadelphian. Opening this new monthly, a Philadelphianization of the weekly New Yorker, they discovered a description of the magazine by its editors which gave cause for alarm: "An entertainment . . . just a big, good-natured thurible."*

"Turrible thurible!" muttered the Philadelphians. All they had got for their quarter was an unpromsing variant of Vanity Fair, with faithful reference to Michael Arlen/- in each of the first three leading articles, scattered mentions of Manhattan dramatic critics and their gathering place (the Hotel Algonquin), a theatre page by Ruth Hale, etc., etc.

* Censer (for incense).

/- Anglo -Armenian novelist -playwright lately lionized, enriched, by Manhattan.