Monday, Aug. 02, 1926
Auto Notes
Walter P. Chrysler imagined that a new light 4-cylinder car (the Chrysler "50") would sell, mentioned the idea, has received 30,000 pre-orders already, starts production thereof in August.
Dodge Bros., said President E. G. Wilmer last week, earned $15,801,364 net profits the first half-year ($15,843,259 same period last year); made net sales of $156,041,866 ($117,045,569 last year); sold 207,115 cars and trucks (138,767 last year); had $19,952,511 in cash,
$8,621,561 in fluent securities June 30. The balance of the year augurs well. Oakland and Oldsmobile actuate the policy General Motors has decided upon--to attract new buyers by really giving improvements in motors, chassis, bodies, rather than by cutting prices.