Monday, Oct. 12, 1931

"For People Who Drink"

"For People Who Drink"

One of the high spots of the big "welcome home" party given for Cinemactress Marion Davies in Los Angeles last fortnight (TIME, Oct. 5) was the sudden entrance of a crowd of raucous newsboys. "Extra! Davies Returns!" they yelled, rushing among the guests and passing out copies of a paper.

The paper--a single sheet printed on both sides--looked exactly like William Randolph Hearst's Los Angeles Examiner, but it was named The Front Page. And in place of the celebrated Hearstpaper motto: "A Paper For People Who Think," this was "A Paper For People Who Drink." It was all very gay. On the front page were seven little pictures of Miss Davies, one big picture of her in pajamas; and a bigger picture of a group of platter-lipped Ubangi natives with the caption: "Friends Meet Famous Star At Train. . . . Davies stepped off the train this morning all aglow with hives." There was a burlesque of Arthur Brisbane's "Today" colyum, called ''Doomsday, by Arthur Membrane." Excerpt:

"Miss Marion Davies left New York Friday and arrived at Los Angeles Tues day morning. It will surprise Miss Davies to learn that a thousand years from now dozens of men now living will be able to leave New York Friday and arrive at Los Angeles Monday night. They will do this through the means of a monster choochoo, which now is just an idea in the minds of engineers."

There was a purported interview with Miss Davies' great & good friend Pub lisher Hearst, relating that he, too, had just arrived in Los Angeles, with the words: "I'm just CWAZY about Europe." On the back page were eight more little pictures of Miss Davies, and a lengthy colyum of studio gossip by "Prunella Parsnips," parodying Louella Parsons, Hearst reporter of Hollywood chit-chat.

Publisher Hearst, who was present at Miss Davies' party, had a good laugh with his eldest son George and Publisher George Young of the Examiner. So did Mr. Hearst's oldtime secretary Joe Willicombe and Thomas J. White, general man ager of all Hearstpapers, who were there, too. But their smiles must have frozen when, three days later, they discovered that ever since the party the line at the top of the real Examiner's cinema page had, by some excruciating oversight, carried the slug: "... A PAPER FOR PEOPLE WHO DRINK."

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