"Names make news." Last week these names made this news:

Diplomatic Paris couturiers divided the 1934 title of Best Dressed Woman in the World among 20 sleek ladies, admitted that Manhattan's Mrs. Harrison Williams, winner of last year's title, had again topped many a private list. Other U. S. winners: Editor Eleanor Medill Patterson of the Washington Herald; Mrs. Eleanor Wilson McAdoo. divorced wife of California's Senator McAdoo; Mrs. Frank Jay Gould ; Actresses Tallulah Bankhead & Ina Claire.

Arriving in Manhattan three days later, Mrs. Williams, wife of the rich and retiring utilitarian, registered mild surprise when she heard the news, indignation when she learned that the shrewd couturiers had insisted that no wardrobe such as hers could be maintained for less than $50,000 per year. Exclaimed she : "Absurd ! How perfectly silly! I never spent that much on clothes. Why, with all the entertaining and traveling I do, I don't spend more than $20,000 a year on clothes."

Anne Morgan, president of the American Woman's Association, and stately spinster sister of J. Pierpont Morgan, advised fellow Manhattan social workers : I do not believe the feminist principle is our solution. I am a frantic believer in women's solidarity, and by that I do not mean at all an anti-man stand, but rather the development of the capacity to stand and work together. . . . I am not a feminist for 3."

Out just in time to make a fine Christmas present for her schoolmates at Miss Hewitt's Classes was a thin, blue & white book of Poems by Edith Kingdon Gould, 14, great-granddaughter of Jay Gould. On the day it was published Manhattan newshawks called at the Goulds' Manhattan penthouse, found the butler and Miss Edith, a well-poised girl with bangs and saucer eyes, at home. Said Poet Gould. "I suppose I must get used to this if I am going to be any good with my verse." Thereupon she rattled solemnly: "I have been writing poetry since I was 6. It's funny that I should have loved poetry, isn't it? Most of the girls I know really loathe it. . . . I like horseback riding, swimming, and tennis, but I am poor at tennis. . . . I like boys all right, but I don't like them my own age. They seem so stupid. . . . I think it's very silly of Roosevelt to tax the rich and give it to the unemployed." Miss Gould posed for newscameramen, then ushered her callers to the elevator. "You know," said she "I will get 10 for every copy that's sold. Best of her 37 verses. Author Gould likes "When Tomorrow," written on her 14th birthday last August:

When tomorrow has become today

I will be one year older, people say.

When today has joined the endless train

Of yesterdays that came and went again,

This past year with its wild desires,

Hopes unrealized that youth inspires,

Dreams that became deceptions, rapture, all

Will have passed far out beyond recall.

Year that I have lived! Thoughts that were my own!

Dying in the dead of night, alone.

Will I, too, sometime have slipped their way

When tomorrow has become today?"

Ten minutes late for his own cornerstone ceremonies Jack Dempsey arrived on a windy Manhattan street corner, found New York's Mayor Fiorello Henry LaGuardia clicking his heels, rubbing his hands. Together friends Dempsey & LaGuardia clicked their heels, rubbed their hands until someone found a trowel. Then, removing his hat, Fisticuffer Dempsey tossed into a waiting crevice the gloves with which he won the heavyweight boxing championship in 1919. Mayor LaGuardia slapped on a trowel of cement. Workmen swung into place the cornerstone of the new Dempsey Restaurant.

Mrs. Jean Roosevelt Roosevelt, Secretary of the Roosevelt Hospital's Social Service Bureau, sponsored a special pre-opening of a new Manhattan nightclub named "Le Boeuf Sur Le Toit" arranged for half the proceeds to go to her bureau. To the opening Mrs. Roosevelt took her husband, Philip James Roosevelt, treasurer of the Hospital, partner in Roosevelt & Son oldest of Wall Street investment houses; and two brothers-in-law. George Emlen Roosevelt, vice president of the Hospital, partner in Roosevelt & Son, and John Kean Roosevelt, onetime partner in Roosevelt & Son. Exclaimed brother-in-law George after a rousing evening: "A swell opening!"

Mystical, snowy-bearded Sir Oliver Lodge, British scientist and spiritualist, went to a London studio, had his cheeks rouged, his lips painted, his eyebrows penciled. Then he made his first cinema "short " spoke for eight minutes on the progress of science during the 83 years of his life.

Put on a 1935 budget even smaller than his past meager allowances, Bulgaria's brave Tsar Boris sadly resolved to sell two of the three royal elephants, chief pets of his family. Apologetically he explained that each of the five-ton animals consumes more food than the whole palace staff, would be within the means of a circus but not of Europe's most impoverished court.

Speeding through Ferndale, Mich., to keep an appointment, Detroit's Father Charles Edward Coughlin, radiorator and pastor of the Church of the Little Flower, met a patrolman, got one ticket for driving 50 m.p.h. another for having no license.

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