O-Lee-O-Lee-Ay

Youngest professional yodeler in the U. S., frail, dark-eyed Olevio Santoro, II, hymns the delights of scrapple, sometimes known as "Philadelphia Turkey," over Manhattan's station WJZ every Friday afternoon at 5:30 E. D. S. T. This week the New York World's Fair will set aside a day to pay tribute to him and the moist coagulation of pig's head and cereal which he has so lyrically plugged. Surrounded by a bevy of Boy Scouts. Olevio, after tossing off a scrapple breakfast, will sit in judgment upon a yodeling contest, distribute many a can of scrapple with the compliments of F. G. Vogt & Sons, his sponsors.

In climbing to his present eminence as a scrapple seller, Olevio has revealed a precocious aptitude for aerial salesmanship. While romping through a few yodels from his repertoire of 46 each week, he pauses frequently to advise his listeners that they, too, can become yodelers. All they have to do, he points out, is to study his booklet How to Yodel, which they can get by sending him the label from a can of Vogt's Philadelphia scrapple. Incorporated in Olevio's masterwork is a secret code for communication between yodelers that embraces 50 messages, ranging from Hy-Lee-O (Hello) to 0-Lee-O-Lee-Ay (Eat Philadelphia Scrapple). Every now and then Olevio cuts loose with one of these secret calls, awards $5 to each moppet who figures out what it means and sends in a label from the scrapple can. He also encourages small fry to start yodeling clubs, confects private yodels for those that do.

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