Monday, Jan. 28, 1946

During the last four years we have told you a good deal about the development and growth of our overseas editions. This week, thanks to an announcement by C. D. Jackson, vice president of TIME Inc., I can tell you about their postwar destiny in TIME-LIFE International, a new division pooling all the international editions of TIME and LIFE.

At war's end we found ourselves tangled up in the complications of printing 17 different international editions of TIME, totaling over 1,000,000 copies a week, and speeding them to the four corners of the world. These editions were of every conceivable size, from a V-Mail TIME to a "Pony" edition (the first miniatured magazine to be sent by fast overseas delivery to our armed forces), to "Colt" sizes like the Paris edition, and others in the familiar U.S. TIME size. Some--like our prewar Air Express edition to Latin America and the edition we began in Sweden in 1943--carried their own advertising and served our English-reading subscribers around the earth. But most of them--like the editions printed in Honolulu, Australia, Calcutta--served military needs only.

Says Mr. Jackson, who is managing director of TIME-LIFE International: "When peace came, we felt a little like the old woman who lived in a shoe--except that we think we do know what to do with our children. These are our basic plans:

"First--We will of course continue to provide our occupation forces with military editions as long as they are needed.

"Second--We intend to make TIME'S weekly reports on the news of the world available to English-reading people wherever they live throughout the world on or before the issue date appearing on the U.S. cover.

"Third--We believe that the advertising pages of TIME's international editions are well on the way to providing one of the best media ever developed for carrying the messages of American business beyond our borders to people who read our language."

Our first step toward these objectives was to set up TIME-LIFE International. Now we are busy consolidating all of TIME's export operations into four main editions. They are:

The Latin American Edition, printed in Jersey City, N.J., and flown south by air express.

The Canadian Edition, printed in Chicago and distributed by mail, as in the U.S.

The Atlantic Overseas Edition, printed in various European and African capitals, from full-page negatives flown from here.

The Pacific Overseas Edition, printed by similar methods in Honolulu, Sydney, Manila, Shanghai, and other key centers.

The first two of these editions have been reaching thousands of readers in Latin America and Canada for a long time (85% of all U.S. citizens south of the border read TIME'S plane-sped Latin American edition every week; in Canada TIME'S circulation has doubled in the last three years). And before the end of 1946 we expect to have commercial civilian editions branch-printed in France, India, China, the Middle East, and South Africa--so that almost anywhere you go throughout the world, you will find a copy of that week's TIME waiting for you.

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