Monday, Jul. 31, 1950
Here Comes Texas!
By sending buyers all over the world, Harold Stanley Marcus, boss of Dallas' $22-million-a-year Neiman-Marcus specialty store, has scored many a scoop in the fashion business. Last year Neiman-Marcus rang up a tidy $800,000 profit by supplying wives & daughters of well-heeled Texans with hand-knit French girdles at $79.50, Italian silk handmade nightgowns with Trapunto embroidery at $150 and Aleutian mink coats at $12,500.
Last week Merchandiser Marcus decided that other lands might like to see some U.S. styles. He sent four slim, trim models off by air on a 25-day visit to Australia. Their mission: to stage 54 style shows in Sydney, Adelaide and Melbourne, wearing $50,000 worth of fancy American-made clothes from Neiman-Marcus' stock. Marcus hopes that well-heeled Australians will be tempted too.
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