New High

U.S. companies spent more money on national advertising last year than ever before. Publishers Information Bureau last week reported that national advertising in magazines, Sunday supplements, and on radio & TV networks hit $958 million in 1952, up 9.4% from the year before. The top four advertisers were the same as in 1951: Proctor & Gamble ($38.6 million), General Foods ($22 million), Colgate-Palmolive-Peet ($21.8 million), General Motors ($19.7 million).

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