New Ideas

GOODS & SERVICES

Male Plane. United Air Lines will start daily nonstop DC-6 flights on April 26 between New York and Chicago "for men only." The Executive will take off from New York at 5 p.m. E.S.T., while a similar eastbound flight will leave Chicago at 5 p.m. C.S.T. The only females aboard: two stewardesses, who will provide the latest market quotations, business publications, steak dinners and soft slippers. Cigar-and pipe-smoking, barred on most flights out of deference to women, will be "quite in order."

Peppier Jeep. A new civilian jeep was rolled out by Willys-Overland. Except for a higher hood, the body is little changed. But the four-cylinder engine has been stepped up 20% to 72 h.p. Price: $1,376.90 plus tax.

Loan Life. The National City Bank of New York became the first bank to offer commercial borrowers life insurance covering the amount of their loans (up to $10,000) without requiring a physical examination. The Prudential Insurance Co will insure the loans, pay them off in the event of a borrower's death. Cost-83 1/3-c- a month per $1,000.

Adjustable Diesel. The American Locomotive Co. and General Electric turned over to the Army Transportation Corps the first of 83 new diesel locomotives with adjustable wheels that permit them to run on standard U.S. (56 in.) gauge tracks as well as on wider gauge (up to 66 in.) tracks in foreign countries. The new locomotive has special heating equipment, enabling it to operate at 65DEG below zero

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