New Ideas

GOODS & SERVICES

Moving Salesroom. Trans World Airlines opened mobile ticket offices in San Francisco and Los Angeles. In each city, a truck, equipped with reservation counter, upholstered benches and two-way radiotelephone, travels on a fixed route, offering information, reservations and tickets.

Diamond Enlarger. An instrument which magnifies diamonds 20 times, enabling purchasers to see any flaws and imperfections, has been developed by H. Percy Zeininger, Boston diamond cutter. In use at Shreve, Crump & Low Co., Boston jewelers, the Magnascope has boosted diamond sales. Price: $600.

Car Coffee. A coffee maker that plugs into an auto dashboard socket has been put on the market by Technische Apparate Vertriebsgesellschaft, West Germany. The gadget signals with a whistle when the water boils, pours it onto instant coffee, cocoa or a tea bag with the turn of a knob. Price in the U.S.: $34 to $38.

Fully Automatic. The Chrysler Corp. announced that fully automatic transmissions will be standard equipment on all new Chrysler Imperials and Crown Imperials. Similar to the Borg-Warner type used by Ford, the new transmission will probably be used later on Dodge, De Soto and Plymouth cars. Price as optional equipment: approximately $100.

Faster Freight. A new, high-speed Santa Fe train, designed for better competition with truckers in hauling fresh fruit from the West Coast, set a new record for California-to-Chicago freight trains on its maiden run last week. Train No. 62 hauled 18 refrigerated carloads of American Beauty plums to McCook, Ill. in 61 1/2 hours, compared to the average truck time of about 96 hours.

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