The Democratic Digest

The Democratic Party, which hammered away at the "one-party press" during the last campaign, this week puts out its own unusual answer. On newsstands all over the country and out to subscribers went 100,000 copies of a brand-new, 25-c-, adless, pocket-size monthly: Democratic Digest, the first commercial magazine ever published by a major U.S. political party. On its cover is a Republican elephant sitting behind a desk reading from a large book titled How to Balance the Budget, while a smaller volume concealed inside is called How to Break 90. Its 112 partisan pages are a light-reading combination of barbs at the Republican administration and an "official" magaphone for the Democratic Party.

Within its Reader's Digest format, the Digest prints cartoons and writing culled from newspapers and magazines, unsigned articles of its own, and even a "full-length mystery" called Death Stalks the New Deal. Editor of the Digest is Public Relations Director Clayton Fritchey, 49, of the Democratic National Committee, ex-newsman (Pittsburgh Press, Cleveland Press, New Orleans Item), onetime administrative assistant to Harry Truman, and press campaign adviser to Adlai Stevenson. While the Democrats are not trying to make money on the Digest, Editor Fritchey estimates it will break even on a circulation of 150,000 to 200,000.

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