Surprise on Fleet Street

As editor of the Labor Party's London Daily Herald (circ. 1,965,504), Percy Cudlipp, 48, has had trouble keeping the paper from being a dull, party house organ. Caught between the Trades Union Congress and Labor Party, which owns 49% of the paper, and Odhams Press Ltd., which holds the other 51% of the stock, Editor Cudlipp has battled to make the paper a lively daily while satisfying his political bosses' demands for space for such dull stories as long-winded party speeches. Last week Editor Cudlipp got tired of the delicate balancing act. Barely four days after his brother Reginald was named editor of the weekly News of the World (circ. 8,230,158), the third Cudlipp brother to become an, editor (TIME, Nov. 30), Percy Cudlipp surprised Fleet Street by resigning from the Daily Herald. To take his place, the paper named Sydney Elliott, 51, a devoted Socialist who has already proved his talent for circulation-building bright news and features on Beaverbrook's papers and on the sensational Daily Mirror.

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