Changes of the Week

P: Sylvester L. ("Pat") Weaver Jr., 44, was named National Broadcasting Co.'s president. A Phi Beta Kappa from Dartmouth, he became a boy wonder in advertising, was named advertising manager for American Tobacco Co. at 29. After two years' service in the Navy, he became a Young & Rubicam vice president at 40, joined NBC in 1949 as head of television. Sometimes called NBC's "thinker-in-chief," Pat Weaver thought up such programs as Your Show of Shows, Today. Already a legend in a legendary trade, Weaver talks in nonstop sentences, studs them with such phrases as "the We-Group formula," "new cosmology," "integrated enlightenment." He once studied a transcript of a speech he had made and was not quite sure what he was talking about. (When he heard a recording, however, he quickly got his point.) Filling the job vacated by Frank White last spring, Weaver will be assisted by a new executive vice president, Robert W. Sarnoff, 35-year-old son of NBC's and RCA's board chairman.

P: Harold W. Sweatt, 62, moved up from president to board chairman of Minneapolis-Honeywell Regulator Co. But he will still keep an active eye on the company. Sweatt started off in the family-owned business, when the firm had 50 employees and one product, built it up to 24,000 employees and annual sales of $200 million. Moving into Sweatt's old job is Paul B. Wishart, 55, U.S. Naval Academy graduate who directed the company's postwar expansion into more than 9,000 kinds of automatic controls for everything from gas heaters to guided missiles.

P: W. W. (for William Wallace) McCallum, 47, did "the hardest thing I ever had to do in my whole life" and resigned the financial vice presidency of Oscar Mayer & Co.. Inc. (meat packers) to become president of rival John Morrell & Co., the first non-family president in its 126-year history. McCallum is a onetime certified public accountant who made so skillful an audit of Mayer's business that he was hired away from Price Waterhouse & Co. in 1938.

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