New Ideas

GOODS & SERVICES

Built-in Cop. An adjustable governor to limit car speeds is being turned out by the Automotive Safety Speed Control Corp. of Leominster, Mass. A cautious father, for example, can set and lock a dial on the dashboard at 40 miles an hour. If Junior tries to go faster, the ignition cuts out until he slows down. Pickup and climbing power are not affected until the dial limit is reached. Price: $20 installed.

Glass Screens. A Fiberglas yarn for window screens has been put on sale by Owens-Corning Fiberglas Corp. Highly resistant to corrosion and weathering, the material has the further advantage over metal that it can be dyed in permanent colors. Price of standard mesh screening: about 16 1/2 a sq. ft., approximately the same as bronze or aluminum screening.

Hairdo Preview. Try-on wigs that enable beauty-parlor customers to see in advance what they would look like with a new hair style or color have been put out by Manhattan's Joseph Fleischer & Co.

Made of lacquered nylon, the wigs come in 144 varieties (twelve styles, twelve colors), are much cheaper than those made of real hair. Price: $165 a dozen.

Time for a Change. A timer, attached to an engine's electric system, that keeps track of the engine's running hours and ejects a printed reminder when it is time for an oil check or other maintenance chore was brought out by Carter & Galantin, Inc. Somewhat smaller than a brick, the "Servicator" is intended primarily for automobiles and trucks, but can be used on any engine. Price: $13.95.

Two-Story Bathing. Construction of what is billed as the world's first two-story swimming pool was begun at Atlantic City's Traymore Hotel. A one-story building near the hotel will house an indoor saltwater pool, and have an outdoor saltwater pool on the roof. Cost: $350,000.

Better Mousetrap. A disposable, plastic, cylindrical trap that relieves the housewife of having to touch a dead mouse was brought out by Shaw-Randall Co., Inc. of Pawtucket, R.I. (The mouse, attracted by odor of grain, walks into "Sanitrap," eats poison pill, is paralyzed and killed. Tube, mouse and all are then thrown away.) Price: 25.

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