Changes of the Week

P: Richard Weil Jr., 46, onetime president of Macy's Manhattan store (world's largest) and advocate of "practical thinking" and "trained intuition" for solving management problems, was appointed chairman of the new five-man operating committee for Schenley Industries, Inc. (biggest U.S. distillery). Yaleman Weil, grandson of one of Macy's founders, resigned from Macy's after a year of falling profits and a money-losing price war on fair-trade merchandise. Since then he has been serving as unpaid president of the National Association for Mental Health.

At Schenley, Weil will work under Board Chairman Lewis Rosenstiel and President Ralph Heymsfeld. P: Arthur K. Watson, 35, youngest son of Thomas J. Watson, board chairman of International Business Machines Corp., moved up from vice president to president of World Trade Corp., the I.B.M.

subsidiary that runs all foreign business.

Arthur thus edged a notch closer to brother Tom Jr., 40, I.B.M. president. A graduate of Hotchkiss and Yale (class of '42), Arthur rose to major in Army Ordnance during World War II, returned to join the family company as a salesman in 1947. P: Donald E. Rust, 76, white-haired patriarch of the greeting-card business, was elected president and chief executive officer of United Printers and Publishers Inc., second largest U.S. greeting-card maker.--An ex-Colorado mining engineer, Rust quit his profession in 1906 to join his brother Fred in a Kansas City bookshop.

Together they brought out a prototype of the flowery Christmas card, saw it catch on, and founded Boston's Rust Craft Publishers, Inc. (now a United Printers subsidiary). Cashing in on sentiment and anniversaries, they built Rust Craft into a business with a $10,200,000 gross last year.

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