Monday, Dec. 19, 1955
$100 a Week for 20 Years
For a time it appeared that the nation's televiewers were going to have only two big-money giveaways--CBS's No. i show, The $64,000 Question, and NBC's $100,000-jackpot Big Surprise, whose biggest surprise so far has been its consistently low rating.
But there were ominous rumblings from the West Coast last week as CBS readied a new giveaway, Do You Trust Your Wife?, scheduled to go on the air next month in the half-hour period following $64,000 Question. The teasing title comes from the fact that married couples will be the contestants. A husband is asked whether he wants to answer a question himself --or "Do you trust your wife?" to answer it. The promised payoff is appropriately staggering: each week's winners get an income of $100 a week for a year and can come back the next week (without losing what they have already won) and try for more. Presumably a couple may win for 20 weeks running and thus get $100 a week for 20 years--a system of payoff that gives lucky contestants a far better income tax break than winning $100,000 outright. Host and question asker will be Edgar Bergen, assisted by such wooden stooges as Charlie McCarthy, Effie Clinker and Mortimer Snerd. CBS is confident that Do You Trust Your Wife? will be right up with The $64,000 Question as an attention-getter. Newsmen who last week watched a Hollywood run-through of the new show feared that CBS might be right.
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