Changes of the Week

P: Lieut. General James M. Gavin (ret.), 52, onetime Army missile chief who quit his job in 1958 after criticizing Administration policy, was named president and chief executive officer of Arthur D. Little, Inc. of Cambridge, Mass. (1959 sales: $19 million), the nation's oldest (since 1886) major industrial research firm. Gavin joined Little as a vice president shortly after leaving the Army, has been executive vice president since last March, will succeed President Raymond Stevens, 65, who will become chairman of the executive committee.

P: Arthur Harrison Motley, 59, publisher-president of Parade magazine since 1946, was elected president of the U.S. Chamber of Commerce, succeeding Edwin D. Canham, editor of the Christian Science Monitor, who will become chairman of the board. Garrulous, cigar-smoking "Red" Motley, who has sold zithers, Fuller brushes and cough syrup, is sometimes called one of the twelve best U.S. salesmen, has hiked Parade's circulation from 2,000,000 to nearly 10 million, its gross from $1,800,000 to $25 million. He considers it his duty in his new job "to get the membership off its goddam duff, and doing more about pushing the chamber's activities." An inveterate speechmaker (125 a year), he lost no time last week in starting on a 200,000-mile hard-sell air trip to stir up chamber members.

P: Giuseppe Pero, 66, was elected president and chief executive of Italy's Olivetti company, succeeding Adriano Olivetti, who, before his death fortnight ago, transformed his father's small typewriter business into a worldwide manufacturer of office machines and machine tools. Directors passed over Olivetti's son Roberto and several other Olivetti family members to pick stumpy, white-maned Pero, the shrewd, early-rising (5:30 a.m.) executive who has been director general since 1938. He is expected to let Adriano Olivetti's political adventures (i.e., his Community Movement) die, devote all his efforts strictly to business.

P: Lawrence Cowen, 52, president of Lionel Corp. from 1946 until last fall, was named chairman and chief executive officer of Schick Inc., makers of electric shavers. Cowen, who bought a seat on the New York Stock Exchange at the age of 21, was ousted from Lionel when a new group led by Lawyer Roy M. Cohn took control of the company founded by Cowen's father (who gave his middle name, Lionel, to the toy electric trains he created). At Schick, Cowen succeeds Chester G. Gifford, who took over as Schick chairman in November 1958 when Revlon President Charles Revson bought a controlling 20% share of Schick stock for Revlon, resigned after a stormy tenure.

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